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I have been writing for the past 30 years. At first, I wrote technical manuals and later advertising copy and website content. Here are a few of the things I’ve learned.

  1. If you are having trouble writing about something, it’s probably because you don’t know enough about it. Go back and learn more.
  2. Writing is thinking. You learn things by trying to write. Have you ever really figured out what you meant by trying to write about something?
  3. Write in simple, clear prose. It’s not easy.
  4. Have someone read what you wrote or read it out loud.

Don’t copy other writers. I once had a product manager tell me that the manual I was writing didn’t sound “technical” enough. Rather than adopt the usual tone of the company’s technical manuals, I wrote in plain English. I wrote “use” instead of “utilize” and “press the start button” instead of “have the operator depress the start button.”

Be brave and write as clearly and simply as you can. That will be impressive enough.