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What is Content Marketing?

Seek long-term relationships. There is a lot of talk about content marketing these days. The idea is that changes in media have¬†changed how¬†people make purchasing decisions. The traditional marketing model is to grab your potential customer’s attention and sell...

Some observations on writing

I have been writing for the past 30 years. At first, I wrote technical manuals and later advertising copy and website content. Here are a few of the things I’ve learned. If you are having trouble writing about something, it’s probably because you...