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Give your marketing focus.

“If you don’t know where you are going any road can take you there” ― Lewis Carroll, Alice in Wonderland Is there a focus to your marketing? There is a tendency to tackle one project at a time and to neglect to tie everything together. You work on a web site....

Are you losing half your website visitors?

Cell phones are everywhere. You can’t afford to ignore mobile users. The question used to be, “Do I need a website?” Today, the question is, “How well does my site work on a mobile device?” You put a lot of thought into your website. You...

What is Content Marketing?

Seek long-term relationships. There is a lot of talk about content marketing these days. The idea is that changes in media have changed how people make purchasing decisions. The traditional marketing model is to grab your potential customer’s attention and sell...

Some observations on writing

I have been writing for the past 30 years. At first, I wrote technical manuals and later advertising copy and website content. Here are a few of the things I’ve learned. If you are having trouble writing about something, it’s probably because you...

Do something, even if it’s wrong

Many years ago when I was working on my back porch with my builder brother-in-law, Ted, he spent about twenty minutes looking over the situation, sizing things up and figuring out where to start. He finally said, “Let’s do something, even if it’s...