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		<title>Make your home page useful.</title>
		<link>http://www.clearpointdesign.com/index.php/2011/11/is-your-home-page-a-billboard-or-a-store-front/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-your-home-page-a-billboard-or-a-store-front</link>
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		<pubDate>Thu, 03 Nov 2011 10:52:52 +0000</pubDate>
		<dc:creator>John Owen</dc:creator>
				<category><![CDATA[Web Design]]></category>

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		<description><![CDATA[Home pages with gorgeous photos are impressive when you first encounter them but they often are a waste of space in the long run. They function like a billboard. They try to get your attention to give you a message but they can become a bit annoying and devolve into mere clutter after you have seen them a few times. designers try to avoid this by rotating images but that's just postponing the inevitable. If someone is coming to your site, they are already interested. Let them DO something.]]></description>
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		<title>What&#8217;s a click worth?</title>
		<link>http://www.clearpointdesign.com/index.php/2011/09/whats-a-click-worth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whats-a-click-worth</link>
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		<pubDate>Tue, 13 Sep 2011 15:24:49 +0000</pubDate>
		<dc:creator>John Owen</dc:creator>
				<category><![CDATA[Web Design]]></category>

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		<description><![CDATA[We were working on an annual budget for advertising for a medical practice today. I have been doing this for 25 years or so and the process is much easier today. We have tons of data for any online ads. Someone clicks on a link and that is recorded and a bit of data is [...]]]></description>
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